Beijing Zaiqian Brand Management

承乾之道
载品牌之魂
Carrying Heaven's
Creative Force

北京载乾品牌管理有限公司 Beijing Zaiqian Brand Management Co., Ltd.

Carrying the Creative Force of Heaven — Bearing the Soul of Brands 承乾之道 · 载品牌之魂

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天行健,君子以自强不息 地势坤,君子以厚德载物
10+
年专业经验Years
About Us · 关于我们

以东方哲学
重塑品牌力量
Eastern Wisdom
Modern Brand Power

北京载乾品牌管理有限公司,以「乾」卦之精神——刚健、创造、永续——为品牌管理的核心方法论,融汇东方智慧与现代商业洞察,为客户构建具有深度与温度的品牌体系。 Beijing Zaiqian Brand Management draws on the Qian hexagram — strength, creativity, perpetuity — as its core methodology. We blend Eastern wisdom with modern commercial insight to build brand systems with depth and soul.

01
品牌战略Brand Strategy
深度洞察市场与消费者,为品牌锚定清晰的战略方向,构建可持续竞争优势。 Deep market and consumer insight that anchors a brand's strategic direction and sustainable advantage.
02
视觉体系Visual System
以美学与商业的精准平衡,打造令人难忘的品牌视觉识别系统。 A precise balance of aesthetics and commerce, producing visual identity systems people remember.
03
品牌传播Communication
以故事驱动传播,以情感连接受众,让品牌价值真正触达人心。 Story-driven communication and emotional connection — brand value that truly reaches the heart.
Services · 服务范畴

全链路品牌
管理服务
End-to-End Brand
Management

AI Agent × 资深品牌人
Next-Generation Brand Consulting
AI Agent × Senior Brand Strategists
Next-Generation Brand Consulting
我们以 AI Agent 协同资深品牌人,重构品牌咨询的交付范式——智能体并行处理调研、生成、监测等海量工序,资深顾问把控战略与终审。
同等品质下,更高效率、更高性价比
We pair AI Agents with senior brand strategists to redefine how brand consulting is delivered. Agents parallelize research, generation, and monitoring; senior partners own strategy and final review.
Same quality — faster delivery, better economics.
交付效率
Faster Delivery
Faster Delivery
vs. Traditional
7×24
智能体协同
Agent Workflow
Agent Workflow
Always-on
资深顾问把关
Human-in-the-Loop
Human-in-the-Loop
Senior Oversight
01
品牌战略咨询
Brand Strategy

深度市场研究、消费者洞察、品牌定位、竞争策略规划,为品牌发展奠定坚实的战略基础。 Deep market research, consumer insight, brand positioning, and competitive strategy — the strategic foundation a brand needs to grow. ▸ Kevin 智能体并行扫描赛道情报,资深策略人收敛核心叙事▸ Kevin agent scans the category in parallel; senior strategists land the core narrative

市场调研Research 定位策略Positioning 竞争分析Competitive
02
视觉识别设计
Visual Identity

Logo设计、VI系统构建、品牌规范手册,创建独特且具有强烈辨识度的品牌视觉语言体系。 Logo, full VI system, and brand guidelines — a distinctive visual language with strong recognition. ▸ Sophia 智能体输出 VI 规范基线,资深创意总监终审定稿▸ Sophia agent drafts the VI baseline; senior creative director signs off the final

Logo设计Logo VI体系VI System 品牌规范Guidelines
03
品牌传播策划
Brand Communication

整合营销传播方案、内容策略、媒介规划,让品牌声音在正确的时间以正确的方式触达目标受众。 Integrated marketing, content strategy, and media planning so the brand reaches the right audience at the right moment. ▸ Mira / Dex 智能体 7×24 产出内容矩阵,资深策划人把控节奏▸ Mira / Dex agents produce content 24/7; senior planners control cadence

内容策略Content 媒介规划Media 整合营销Integrated
04
数字品牌运营
Digital Branding

官网设计开发、社交媒体矩阵搭建、数字内容生产,构建品牌的全域数字化传播体系。 Website design, social media matrix, and digital content — a full-domain digital brand presence. ▸ Dex 智能体全网舆情监测,资深运营人实时优化策略▸ Dex agent monitors sentiment across channels; senior ops tune strategy in real time

官网设计Web 社媒运营Social 内容制作Content
05
品牌焕新升级
Brand Renewal

老品牌战略重塑、视觉升级、市场重定位,在传承核心价值的基础上赋予品牌全新的时代活力。 Legacy brand reset — strategy, visual upgrade, and repositioning — without losing the core that made the brand matter. ▸ 智能体对标全球案例库,资深品牌人定义焕新路径▸ Agents benchmark against global case libraries; senior partners define the renewal path

品牌焕新Refresh 视觉升级Re-design 重定位Reposition
06
品牌授权管理
Brand Licensing

品牌资产评估与管理、授权体系搭建、合规监控,最大化品牌资产价值并维护品牌形象一致性。 Brand asset valuation, licensing frameworks, and compliance monitoring — maximize equity while keeping brand expression consistent. ▸ 智能体持续监控合规与传播表现,资深顾问季度复盘▸ Agents continuously monitor compliance and channel performance; senior advisors run quarterly reviews

资产评估Valuation 授权管理Licensing 合规监控Compliance
Process · 服务流程

四步构建
卓越品牌
Four Steps to
a Better Brand

01
深度洞察Insight
市场调研与消费者访谈,挖掘品牌的核心价值主张与差异化机会。 Market research and consumer interviews to surface the brand's core proposition and differentiation.
02
战略定位Strategy
基于洞察结果,制定品牌战略框架,确立品牌核心精神与长期发展路径。 A strategic framework built from those insights — core brand spirit and a long-term path.
03
创意执行Execution
将战略转化为视觉、语言与体验,构建完整的品牌识别与传播体系。 Translate strategy into visual, verbal, and experiential systems — a complete brand identity.
04
持续优化Optimization
跟踪品牌表现数据,持续迭代优化,确保品牌始终保持竞争活力。 Track brand performance and iterate continuously to keep the brand competitive over time.
10+
年行业积淀
Years of Excellence
Years of Excellence
200+
服务品牌
Brands Served
Brands Served
98%
客户满意度
Client Satisfaction
Client Satisfaction
50+
行业奖项
Industry Awards
Industry Awards
Portfolio · 经典案例

以作品
定义标准
Work That
Sets the Bar

Our Team · 核心团队

以人为本
以才成事
People First
Talent Wins

创始合伙人Founding Partners Founding Partners载乾创始人 · Founders 02 / Humans
Veryn Choo
V
Veryn Choo
北京大学 · Peking UniversityPeking University
创始人 · FounderFounder

北京大学毕业,8 年快消与个护行业品牌全案经验,覆盖冰淇淋、乳品、饮料、个护多品类。坚信创意必须能够驱动真实增长。 Peking University graduate with 8 years of full-funnel brand work across FMCG and personal care — ice cream, dairy, beverage, personal care. Believes creativity must drive real, measurable growth.

  • 操盘亿级曝光营销项目,单 Campaign 最高实现 210 亿次全网曝光Led campaigns hitting 21 billion total impressions at peak
  • 电商营销实战派,从 0 搭建印尼电商渠道实现月度 100% 增长E-commerce specialist — built Indonesia channel 0→1 with 100% MoM growth
  • 长期服务蒙牛、黑人牙膏等头部品牌,深谙 KA 客户协同打法KA leadership — long-term work with Mengniu, Darlie, and other category leaders
  • 京东平台 KA 营销资深操盘手,主导家装节等大型 campaign 落地JD.com platform veteran — drove campaigns including the Home Improvement Festival
Austin Wang
A
Austin Wang
AI Agent Strategy Partner
AI Agent 战略合伙人AI Agent Strategy Partner

8 年互联网产品经验,跨越大数据、区块链、AI Agent 三个前沿领域。专注以智能体重构品牌咨询工作流,主导载乾 AI Agent 团队架构与持续优化。 8 years in internet product, spanning big data, blockchain, and AI Agents. Focused on rebuilding brand-consulting workflows around agents; architect of Zaiqian's AI Agent team and its continuous improvement.

  • 8 年互联网产品经验,覆盖大数据、区块链、AI Agent 多个前沿领域8 years in product, spanning big data, blockchain, and AI agents
  • 专注于智能体赋能品牌咨询的工作流设计与交付范式重构Specializes in agent-powered workflows for brand consulting
  • 主导载乾 AI Agent 团队架构搭建、能力建模与持续迭代Architect of Zaiqian's AI Agent team — capability modeling and continuous iteration
AI 智能体团队AI Agent Team AI Agent Team载乾智能体团队 05 / Agents
AI
K
Kevin
品牌战略总控Strategy Lead
Strategy Lead品牌战略总控

全局统筹品牌咨询项目落地,把控方案、进度与风险,输出项目终审提案与整体决策报告。 Orchestrates project delivery end-to-end — manages scope, schedule, and risk; produces final proposals and decision reports.

AI
S
Sophia
品牌视觉总监Visual Director
Visual Director品牌视觉总监

梳理 LOGO、VI 及线下物料全套落地标准,输出视觉规范文档,统一全渠道品牌视觉准则。 Establishes LOGO, VI, and offline-collateral standards. Produces guidelines that keep brand expression consistent across every channel.

AI
C
Claire
广告创意策略师Ad Creative Strategist
Ad Creative Strategist广告创意策略师

围绕转化效果设计广告创意框架,输出高转化广告脚本与投放策略建议,全链路赋能效果广告。 Builds creative frameworks optimized for conversion. Delivers high-converting ad scripts and channel-by-channel placement strategy.

AI
M
Mira
爆款文案操盘手Content Strategist
Content Strategist爆款文案操盘手

统一品牌语言体系,一站式产出官网、手册、软文、公关稿、短视频等全场景品牌文案。 Unifies the brand's verbal system. Produces every long-form and short-form asset — site, brochure, articles, PR, short video.

AI
D
Dex
品牌新媒体运营Social Media Operator
Social Media Operator品牌新媒体运营

策划线上品牌传播方案,制定内容排期与营销活动,实时监测全网品牌舆情动向。 Designs online brand campaigns, owns the content calendar and activations, and monitors brand sentiment across channels in real time.

Testimonials · 客户评价

他们的信任
是我们的勋章
Their Trust
Is Our Honor

"

载乾团队对品牌的深刻理解令我们折服。他们不仅仅是设计师,更是真正懂得商业逻辑的战略伙伴。经过合作,我们的品牌溢价能力提升了近40%。 The Zaiqian team's depth of brand thinking won us over. They aren't just designers — they're strategic partners who genuinely understand commercial logic. After working with them, our brand's pricing power went up nearly 40%.

H
黄志远Huang Zhiyuan
品臻茶业 · 创始人Pinzhen Tea · Founder
"

他们将传统文化与现代设计语言融合得恰到好处,为我们呈现了一套既有东方底蕴又具当代活力的品牌形象。新VI推出后市场反响热烈。 They struck the exact right balance between traditional culture and modern design language. The new identity feels both deeply Eastern and contemporary — market response after launch was strong.

W
吴悦华Wu Yuehua
道源堂中医 · 品牌总监Daoyuantang TCM · Brand Director
"

从战略到执行,载乾提供了系统化的解决方案。他们的专业度和对细节的把控令人印象深刻,是一家真正值得长期合作的品牌管理公司。 From strategy to execution, Zaiqian delivered a fully systematic solution. Their professionalism and command of detail were genuinely impressive — a brand-management firm worth a long-term partnership.

L
林梦婷Lin Mengting
韵致服饰 · CEOYunzhi Fashion · CEO
Contact · 联系我们

开启您的
品牌之旅
Start Your
Brand Journey

Office Address · 公司地址
北京市朝阳区建国路88号
SOHO现代城D座 2008室
Room 2008, Tower D, SOHO Xiandai
No. 88 Jianguo Road, Chaoyang, Beijing
Phone · 联系电话
+86 185 1177 5688
Email · 电子邮件
wqy.zaiken@gmail.com
Business Hours · 工作时间
周一至周五 09:00 — 18:00
周六 10:00 — 16:00
Mon–Fri 09:00 — 18:00
Sat 10:00 — 16:00
北京 · 总部Beijing · HQ
上海 · 办事处Shanghai · Office
广州 · 办事处Guangzhou · Office
成都 · 办事处Chengdu · Office